Privacy Policy

This website (the “Website”) is owned and operated by Wonderland by Alice (“we”, “us”, or “our”).

We, acting as a data controller, are committed to protecting and respecting the privacy of our customers, both when you use this Website to make purchases and when you purchase items from our Store. This privacy notice sets out how we may use the personal data that we collect from you or that you provide to us in the course of you using our Website.  

Please read the following carefully to understand how we will use your personal data and which rights and options you have with respect to your personal data.

This document contains the following information: 

1.  What data do we collect about you?

2.  Cookies

3.  For what purposes do we use data about you?

4.  Who do we share your data with, and for what purposes?

5.  Where might data about you be sent?

6.  How do we protect data about you?

7.  How long will data about you be kept?

8.  What rights and options do you have?

9.  Who should you contact with questions?

10. Changes to this notice

1. What data do we collect about you?

When you use our Website or when you make a purchase we may collect certain data about you, such as:

Basic contact information

If you decide to register for an account on our Website, then we will collect the following information during the sign up process which will form part of your account:

• your name
• email address
• telephone number
• date of birth (optional)
• address during the sign-up process and retain this information as part of our records.

If you setup an account on our Website you will provide us with your chosen username (this will be the email address which you use when you sign up) and a password which you will be able to change.

You may provide us with further information or edit your existing information during the course of using your account through the Website.

You may also provide us with additional contact information (e.g. your mobile number) if you contact our customer support team.

We are allowed to process this data since this information is necessary to properly answer your question. If you do not provide personal data for this purpose, we might not be able to contact you and answer your question.

Your payment details

If you wish to make a purchase on the Website using your credit/ debit card then you will need to provide us with your credit/debit card information.

Technical information about your device and Website usage

When you use our Website we will collect certain technical information including:

• Details about your device including IP address, device type, operating system, platform, location data, the browser type and version (including any plug-ins you may be using) and your time zone setting.
• Information relating to your use of the Website, address page response times, the pages of our Website that you visit, methods used to browse away from the page and any download errors.

Records of how you use our services 

We will keep a record of the products you have bought from us and any returns that you have made. Upon your consent, we will also record how you have interacted with any marketing campaigns we have sent you, for example whether you have read emails, used discount codes or entered any competitions.

Records of communications you have with us

If you contact us with a question or to provide feedback to one of our online surveys or focus groups, for instance, we will keep a record of your communications with us through email (we don’t record your calls).

Other information that you provide to us voluntarily

To stay connected to people that are interested in us, we may launch campaigns. If you are interested, you may provide us with your data to enter into a competition or prize draw on our Website. Details of subscription information of a campaign is provided per campaign. We are allowed to process this data based on your consent. You are at any time allowed to withdraw your consent. If you do not actively provide personal data for this purpose yourself, we will not provide you with relevant content and messages.

2. Cookies

We use “cookie” technology, and other similar technologies, to collect additional Website usage data and to improve our services. 

What are cookies?

A cookie is a small file of letters and numbers that we store on your browser or the hard drive of your device, which is like computer memory, for example to offer the basic functionality of the website or for statistical purposes. Different types of cookies exist, depending on their features and functions, and they might be stored on the users’ devices for different timeframes: e.g. session cookies are cancelled at the end of each browsing session.

What is the difference between first party and third party cookies?

We differentiate first party cookies and third party cookies. The word "party" refers to the domain as specified in cookie: the website that is placing the cookie. First party cookies are managed by us or used on our behalf and refer to our domain. Third party cookies are placed by third parties and refer to their domain name. For example: If we embed YouTube movies into our Website, also cookies from the YouTube domain will be placed. Our website may contain links to third party sites. As we are not control responsible for the privacy practices of those websites, we encourage you to review the privacy policies of these third party sites. This notice applies solely to personal data collected by our Website or in the course of our services to you. 

What specific cookies do we use?

We use the following kind of cookies on the Website, and will explain the purpose of these kind of cookies.  

• We use functional website cookies to help you login to your accounts if you have registered yourself. They include, for example, cookies that enable you to log into secure areas of our Website, use a shopping basket or make use of e-billing services.
  We can also place cookies to help testing Website changes & improvements for a better user experience.
• Analytical cookies (Google Analytics) allow us to recognise and count the number of visitors to our Website, to see how visitors behave on the Website and to record which content is read. This helps us to determine how frequently particular pages are visited and to determine the most popular areas of our Website and/or services. This helps us to improve the Website.
• Functionality cookies, these are used to recognise you when you return to our Website. This enables us to personalise our content for you, greet you by name and remember your preferences (for example, your choice of language or region).

Please note that we might be required under applicable laws to obtain consent from you for the use of some of the cookie technologies. If so, we will ask you to consent with the placement of the cookies when you enter the Website. If you do not consent with the placement of the cookie, we will not place the cookie. However, in that case we are not able to personalize the content on our Website. If you have consented with the use of cookies, you have the right to withdraw your consent at any time. 

More information with regard to withdrawal or modification or your consent, activation, deactivation and deletion of cookies can be found in the instructions via the help-functionality of your web browser. Please note that if you set your browser to disable cookies, the Website might not work properly and some services or some of the Website’s functionalities may not be available or work smoothly, and you could be required to modify or manually fill in some information or preferences each time you visit the Website. 

Except for essential cookies, all cookies will expire after 2 years, although most of our cookies are session cookies which means that they will only last for as long as your browser is open.

3. For what purposes do we use data about you?

We use your data for various purposes, including:

• to set up and manage your account with us;
• to facilitate your use of our Website;
• to communicate with you in relation to your use of the Website, products you have purchased in Store and to provide you with customer support;
• for internal management, administrative and organisational reasons;
• to share information with our suppliers and other third parties where required;
• to send offers, promotions or other marketing which we think you may like;
• to perform data analytics and benchmarking.

In order to use your data we must have a legal basis for doing so. We will only use your data where it is necessary for:

• the performance of an agreement to which you are a party;
• compliance with a legal obligation to which we are subject; or
• a legitimate business interest that is not overridden by your interests, rights and freedoms,

where none of the above applies, we will request your consent (which we will ask for before we process the data).

4. Who do we share your data with, and for what purposes?

We may share your data with third parties that provide database-, server-, maintenance-, security-, or other similar services to us. If we provide access to your data, we require such third parties to keep your data confidential and instruct these parties to process this data only on our behalf. In this respect we may share your data with:

Web development agencies

We will only share your personal data with our web development agencies if you are experiencing technical difficulties and we needed their help to fix an isolated incident.

Payment service providers

We use certain third parties such as payment processors (and POS (point of sale) system providers for in Store purchases) to administer and process payments to and from you.

Warehousing and fulfilment providers

We will share your data with our warehousing and fulfilment providers so that they may dispatch and deliver your purchased products.

IT providers

We might make use of certain IT providers to support our business, including for services such as customer support. If you are our customer or if you have provided us with your consent, we may share your data with our customer marketing service providers so that they may send you emails and SMS messages about products and offers that may be of interest to you, these emails and messages will all be from us and we don’t sell your data to third parties.

To comply with legal or regulatory requests

If we are under a duty to disclose or share your personal data in order to comply with any legal or regulatory obligation, we may share your personal data with a regulator or law enforcement agency, for example the police or HMRC.

5. Where might data about you be sent?

We use a cloud based platform to store your data, which may involve use of geographically distributed data centres.

We might be required to transfer data internationally. Accordingly, data about you may be transferred globally. This includes transfers that have been identified in the previous section: Who do we share your data with and for what purposes.

When using data as described in this notice, data about you may be transferred either within or outside the country or territory where it was collected, including to a country, territory or international organisation that may not have UK and/or EU equivalent data protection standards. 

We will always take steps to ensure that any international transfer of data is carefully managed to protect your rights and interests. We will ensure that transfers outside the UK and/or EU region are subject to additional safeguards required under applicable laws.

6. How do we protect data about you?

We implement appropriate technical and organisational measures to protect personal data that we hold from unauthorised disclosure, use, alteration or destruction. Where appropriate, we use encryption and other technologies that can assist in securing the data you provide. We also limit access to your personal data to those employees, agents or contractors who have a business need to access it. We require our service providers to comply with strict data privacy requirements.

7. How long will data about you be kept?

The period for which we may retain data about you will depend on the purposes for which the data was collected, whether you have requested the deletion of the data, and whether any legal obligations require the retention of the data (for example, for regulatory compliance). We will not retain data about you for longer than is necessary to fulfil the purposes for which the data was collected. 

8. What rights and options do you have?

As a result of us collecting and processing your personal data, you have the following legal rights:

1. to access personal data held about you;
2. to request us to make any changes to your personal data if it is inaccurate or incomplete;
3. to request your personal data is erased where we do not have a compelling reason to continue to process such data in certain circumstances;
4. to object to, or restrict, our processing of your personal data in certain circumstances;
5. if we use your personal data for direct marketing, to ask us to stop (withdraw your consent) and we will comply with your request;

To exercise any of your rights set out above please contact us at alid@temperleylondon.com.

We try to respond to all legitimate requests within one month. Occasionally it may take us longer where your request is particularly complex, in such cases, we will keep you updated on timescales. Such requests will be responded to free of charge, but a small administration fee may apply where requests are excessive. 

You also have the right to lodge a complaint with the Information Commisioner’s Office if you consider that the processing of your personal data infringes applicable law. We would appreciate it if you contact us before lodging your complaint with the supervisory authority in order for us to see if we can remedy your complaint to your satisfaction.

9. Who should you contact with questions?

For the purpose of data protection legislation in the UK, the data controller is Wonderland by Alice, with our registered address at Phoenix Studios, Cornhill, Ilminster, Somerset TA19 0AD.

If you have any questions, or wish to exercise any of your rights, please contact us at alid@temeperleylondon.com.

If your country has a data protection authority, you have a right to contact it with any questions or concerns. If we cannot resolve your questions or concerns, you also have the right to seek judicial remedy before a national court.

10. Changes to this notice

We may update this notice (and any supplemental privacy notice), from time to time. We will notify you of the changes where required by law to do so. The most recent version will be available via our Website at all times.

Created December 2021.